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Search Engine Optimization is an internet marketing strategy that Affity Solutions offers in addition to web design and development. Search Engine Optimization considers how search engines work, what people are searching, or the actual search terms of keywords typed into search engines. The term ‘search engine friendly’ is derived from the concept of Search Engine Optimization, and may be used to describe website designs, menus, content management systems, images, videos, E-commerce, and other elements of the website which have been optimized for the purpose of search engine exposure.