With the kind of evolution, marketing has undergone over the years, no wonder it’s become so complex and the fact that consumers now use varied media platforms to collect data and information to keep themselves updated, which has made the lives of marketers more difficult. But with the help of marketing automation, businesses can now streamline and optimize various marketing tasks. Marketing automation will help organizations improve the efficiency and effectiveness of these tasks, thereby improving the overall productivity of the sales and marketing team by cutting down for them the time taken for those monotonous administrative tasks, sending out the right messages to the audience, closing deals faster and thus increasing the profits and revenues generated.