When it comes to color and eCommerce, nothing's ever black and white. Let's look at color psychology, and how they can help you in getting the best results.

Let’s begin with the basics, which for this situation means color theory. Basically, it’s the science and art of colors that looks at how we perceive, mix, and apply them. Color theory strives to create a logical structure for using color, and it all begins with the oh-so-familiar color wheel.